Slab Contrasted Urmo 3 is a regular weight, wide, medium contrast, upright, normal x-height font visually similar to 'Egyptian Slate', 'Mundo Serif', and 'Polyphonic' by Monotype and 'Modum' by The Northern Block (names referenced only for comparison).
Keywords: editorial, headlines, book text, packaging, branding, sturdy, traditional, authoritative, collegiate, readability, stability, heritage, impact, versatility, bracketed serifs, low stress, robust, open counters, firm terminals.
This typeface is a robust slab-serif with bracketed, rectangular serifs and clear, confident construction. Strokes show noticeable but controlled contrast, with heavier verticals and slightly lighter joins and curves, producing a steady, readable rhythm. Letterforms are generously proportioned with open counters and a relatively even color across lines; curves are smoothly drawn while terminals stay blunt and structural. The lowercase includes a two-storey a and g, and the overall set reads as carefully normalized for text with firm, un-fussy detailing.
It performs well in editorial settings—magazine features, book typography, and pull quotes—where a firm serif presence is desired. The strong slabs also make it effective for headlines, packaging, and brand systems that need a classic, trustworthy voice with high legibility.
The tone is solid and traditional, combining a bookish, editorial seriousness with a touch of collegiate signage energy. It feels dependable and authoritative rather than delicate, making it well suited to content that aims to sound established and confident.
The design appears intended to deliver a classic slab-serif feel with reliable readability and a confident, print-native texture. Its balanced contrast and bracketed slabs suggest a focus on durable, versatile typography that can move between display and longer-form reading without losing its composure.
In text, the heavy slabs and sturdy joins maintain clarity at larger paragraph sizes, while the open apertures help keep the texture from becoming clogged. Numerals match the same sturdy, slabbed logic and sit comfortably alongside caps and lowercase without calling attention to themselves.