Sans Normal Yigam 13 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Conamore' by Grida; 'Diodrum Cyrillic', 'Diodrum Greek', 'Mute', and 'Mute Arabic' by Indian Type Foundry; 'Belle Sans' by Park Street Studio; and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: posters, packaging, headlines, branding, stickers, handmade, friendly, playful, rugged, casual, handmade feel, warmth, approachability, display impact, rounded, soft corners, inked, textured, chunky.
A heavy, rounded sans with simplified geometry and softly blunted terminals. Strokes appear slightly irregular, as if inked or stamped, creating subtle edge texture and gentle wobble in curves and verticals. Counters are open and broadly proportioned, with compact joins and a generally even rhythm across uppercase, lowercase, and figures. Overall spacing reads sturdy and straightforward, prioritizing legibility while keeping an intentionally imperfect, handmade finish.
Works best for short to medium-length display settings such as posters, product packaging, storefront graphics, and brand marks where a handmade, approachable voice is desired. It can also serve in UI labels or social graphics when large enough to preserve its textured edges and keep word shapes clear.
The face feels approachable and informal, with a playful, craft-like warmth. Its slight roughness adds a tactile, down-to-earth tone that can read as rustic or street-poster-like rather than corporate. The bold silhouettes give it confident energy without becoming sharp or aggressive.
The design appears intended to deliver a bold, friendly sans voice with a deliberately imperfect, analog feel. Its rounded construction and mild texture suggest a goal of adding warmth and personality while remaining straightforward and readable.
Uppercase forms present clear, simple structures, while lowercase keeps a utilitarian, single-storey feel in several shapes and maintains consistent, rounded stroke endings. Numerals are similarly stout and friendly, matching the letterforms’ softened geometry and textured edges, which become more noticeable at larger sizes.