Sans Normal Arluw 6 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Guzzo' by Monotype (names referenced only for comparison).
Keywords: ui text, body copy, product branding, signage, presentations, clean, modern, neutral, friendly, functional, legibility, clarity, neutrality, modern utility, approachability, rounded terminals, open apertures, smooth curves, even rhythm, contemporary.
This sans serif features smooth, rounded curves with largely uniform stroke thickness and gently softened terminals. The proportions read as comfortably spacious, with open counters and clear apertures that keep letters like a, e, and s readable at a glance. Capitals are simple and balanced, with circular forms (O, Q) drawn as clean ovals and a straightforward, legible G. The lowercase uses a single-storey a and g, tall ascenders, and a compact, unobtrusive ear and hooks, creating an even, uncluttered texture in text. Numerals are simple and open, with rounded shapes and a readable 1 and 7 that avoid excessive ornamentation.
It works well for interface typography, dashboards, and product surfaces where clean forms and open counters support quick scanning. The steady rhythm and straightforward shapes also suit general body copy, reports, and presentation materials, while the rounded finish can complement modern, friendly brand systems and clear signage.
The overall tone is contemporary and understated, aiming for clarity over personality. Rounded construction and open shapes give it a mildly friendly, approachable feel while staying neutral enough for everyday interface and editorial use.
The design intention appears to prioritize neutral legibility with softly rounded geometry, providing a modern sans that remains comfortable in longer reading. Its simple constructions and open forms suggest an emphasis on clarity, consistency, and broad everyday utility.
Letterforms maintain consistent curvature and spacing, producing a steady rhythm in paragraphs. The italic influence is minimal to none, and the design relies on clean geometry rather than calligraphic modulation, which helps keep words crisp and stable in running text.