Sans Normal Indem 2 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, kids media, playful, chunky, friendly, retro, cartoon, impact, approachability, retro flavor, display emphasis, rounded, soft corners, bulky, compact, quirky.
A heavy, rounded display sans with large, blocky shapes and softened corners. Curves are broad and geometric, with circular counters in letters like O and Q and an overall compact, sturdy silhouette. Terminals often appear subtly angled or sheared, adding a hand-cut, lively edge to otherwise simple forms. Spacing and proportions favor bold, stable word shapes, and the figures match the same chunky, rounded construction for strong, consistent color on the page.
Best suited for short, prominent text such as posters, headlines, logos, and packaging where a strong, playful presence is desired. It can also work well for event promos, entertainment branding, and kid-oriented or nostalgic designs that benefit from bold, rounded letterforms.
The font reads as upbeat and approachable, with a cartoonish, throwback energy. Its oversized forms and softened geometry create a friendly tone, while the slight angular cuts introduce a mischievous, informal character suited to attention-grabbing headlines.
The design appears intended as a cheerful, high-impact display face that prioritizes personality and immediacy. Its rounded geometry and chunky proportions aim to deliver friendly readability at large sizes while projecting a retro, cartoon-leaning voice.
Round letters rely on near-circular bowls with relatively small counters, producing dense, high-impact texture. Several joins and terminals show deliberate non-orthogonal cuts, which keeps the rhythm from feeling purely mechanical and helps the design feel animated and expressive in text.