Sans Normal Miwa 7 is a very bold, very wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, logos, stickers, playful, chunky, friendly, retro, cartoon, attention grabbing, friendly display, retro flavor, brandable, rounded, soft, bulky, bouncy, compact counters.
A heavy, rounded sans with broad proportions and a compact internal rhythm. Strokes are uniform and blocky with softened corners, creating pill-like terminals and gently curved joins rather than sharp intersections. Counters are relatively small and often oval, giving letters a dense, “ink-rich” silhouette; apertures tend to be tight, and several forms show subtle tapering or angled cuts that add motion without breaking the overall mass. The numerals match the letterforms with similarly stout shapes and simple, legible construction.
Best suited for display settings where impact and personality matter—headlines, posters, packaging, and branding marks. It works well for playful consumer products, event promos, and bold callouts, and can be effective for short UI labels or badges when set with adequate spacing.
The overall tone is bold and lighthearted, leaning toward a retro, cartoonish friendliness. Its chunky geometry and soft corners feel energetic and approachable, suited to attention-grabbing messaging rather than quiet, editorial nuance.
The design appears intended to deliver maximum visual presence with a friendly, rounded voice, combining wide, weighty shapes with compact counters to create a memorable, poster-ready texture.
In text, the strong color and tight apertures create a compact texture that reads best at larger sizes or with generous tracking and leading. The punctuation and dots appear sturdy and rounded, staying consistent with the font’s thick, softened forms.