Sans Normal Puliy 12 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Flip' by K-Type and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, stickers, playful, friendly, chunky, retro, casual, approachability, attention, fun, informality, bold impact, rounded, soft, bouncy, bulbous, compact.
A heavy, rounded sans with soft corners and pillow-like curves throughout. Strokes are thick and largely uniform, with gently irregular shaping that keeps counters open but slightly squashed, especially in round letters like O, Q, and 8. Terminals tend to be blunt and rounded rather than crisply cut, and joins are smooth, giving the letters a molded, cartoonish solidity. The lowercase shows single-storey forms (notably a and g) with short, sturdy ascenders and descenders, and the numerals are similarly rounded with wide bodies and compact interior space.
Best suited to display roles such as headlines, posters, and attention-grabbing branding, where its rounded weight and friendly shapes can carry the message. It also fits packaging, labels, and playful product identities, and can work for short UI callouts or badges when set with sufficient spacing.
The overall tone is cheerful and approachable, with a quirky, slightly nostalgic feel reminiscent of hand-cut signage and playful packaging. Its soft massing and rounded geometry make it feel warm and informal rather than technical or corporate.
The design appears intended to deliver maximum visual impact with a soft, welcoming personality—combining bold presence with rounded, cartoon-leaning forms for approachable display typography.
Texture in paragraphs is dense and high-impact, with strong black shapes and minimal internal detailing. Round letters read especially well at larger sizes, while tight counters and compact apertures suggest it benefits from generous tracking in longer lines.