Sans Normal Benog 7 is a regular weight, narrow, low contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, signage, branding, friendly, retro, casual, approachable, playful, friendly display, space saving, retro modernity, everyday readability, rounded, compact, open counters, soft corners, even color.
A compact, rounded sans with softly modulated curves and an overall even typographic color. Strokes are mostly uniform, with gentle swelling at curves and slightly tapered terminals that keep forms lively without feeling calligraphic. Proportions are tight and efficient, with relatively narrow letterforms, open apertures, and counters that stay readable at display sizes. The lowercase shows simple, utilitarian construction with single‑storey forms and minimal ornament, while the uppercase remains clean and upright with subtle idiosyncrasies in curvature and terminal treatment.
It works best in display contexts such as posters, headlines, packaging, and short branding phrases where its compact width and rounded forms read as personable and distinctive. It can also suit signage and UI labels when a friendly, informal voice is desired, especially at medium-to-large sizes.
The tone is friendly and lightly retro, balancing clarity with a whimsical, informal rhythm. Its soft geometry and compact stance feel approachable and conversational, lending a human, everyday character rather than a clinical or technical one.
The design appears intended to deliver a clean, modern sans foundation with softened geometry and a slightly quirky, retro-inflected personality. It aims for legibility and consistency while adding just enough terminal shaping and curvature to feel warm and characterful.
The figures match the alphabet’s compact rhythm and maintain the same rounded, low-drama construction, helping text look consistent across mixed alphanumerics. Spacing appears stable in running text, and the shapes retain distinct silhouettes even with the narrow set width.