Sans Normal Mureh 10 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Croma Sans' by Hoftype, 'Niko' by Ludwig Type, 'MC Maxes' by Maulana Creative, 'Mundo Sans' by Monotype, and 'Byker' and 'Kobern' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, logos, playful, punchy, friendly, retro, cartoonish, attention, approachability, bold display, simplicity, soft corners, bulky, compact counters, high impact, rounded geometry.
A heavy, rounded sans with thick, even strokes and softly modeled curves. The letterforms are broad and compact, with tight internal counters and blunt, squared terminals that keep shapes feeling sturdy rather than delicate. Curves are generously rounded (notably in C, G, O, and S), while joins and diagonals in letters like K, M, N, V, and W remain chunky and simplified for a consistent, blocky rhythm. Lowercase forms are straightforward and robust, with a single-storey a and g and round, prominent i/j dots that read clearly at large sizes.
Best suited to headlines, posters, short callouts, and branding where maximum impact and friendliness are desired. It can work well for packaging, labels, and logo wordmarks, especially at medium-to-large sizes where its rounded details and dense texture remain clear.
The overall tone is bold and approachable, with a playful, slightly retro sign-painting energy. Its soft geometry and dense color create a friendly, attention-grabbing presence that feels casual rather than corporate.
The design appears intended to deliver a highly legible, high-impact rounded sans that feels warm and informal. By combining broad proportions with simplified, chunky construction, it prioritizes immediate visibility and character over fine typographic nuance in long reading.
The font produces a strong typographic “wall” in text due to its dense stroke weight and compact counters, making word shapes feel solid and emphatic. Round characters maintain a near-circular silhouette, while straight-sided letters stay broad and stable, supporting a consistent, poster-like texture across lines.