Serif Normal Ugdud 9 is a very light, normal width, medium contrast, upright, tall x-height font.
Keywords: editorial, magazines, fashion, luxury branding, invitations, elegant, airy, refined, classic, refinement, luxury tone, display clarity, editorial voice, hairline, delicate, bracketing, ball terminals, high-waisted.
A delicate serif with hairline-thin strokes, sharp triangular serifs, and gently bracketed joins that keep forms crisp rather than heavy. The proportions are tall and slender, with open counters and a smooth, continuous curve quality in rounds like C, O, and e. Terminals often taper to fine points or small ball-like finishes (notably on letters such as a and f), adding a lightly calligraphic flavor without becoming script-like. Spacing feels even and measured, supporting a clean rhythm in text, while numerals follow the same light, refined construction with graceful curves and minimal mass.
Well suited to display typography and refined text settings where elegance is the priority—magazine headlines, fashion and beauty layouts, book titling, and upscale brand materials. It also fits invitations and packaging where a light, airy serif can convey premium tone, especially when given generous size and whitespace.
The tone is poised and sophisticated, with a fashion/editorial elegance and a quiet sense of luxury. Its extreme lightness reads as modern and premium, yet the classic serif grammar keeps it grounded and literary.
The design appears intended to deliver a contemporary, high-fashion interpretation of a classic serif: prioritizing delicacy, vertical elegance, and polished details that read best in carefully composed layouts.
Distinctive details include the fine, extended tail on Q, the slender diagonals in V/W/X, and the gently curved, high-contrast-feeling joins that give the face a polished, high-end sheen. At smaller sizes the thin horizontals and hairline serifs may visually recede, while at display sizes the refined stroke modulation and terminals become a defining feature.