Sans Normal Ogde 17 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Avenir Next', 'Avenir Next Arabic', 'Avenir Next Cyrillic', 'Avenir Next Georgian', 'Avenir Next Hebrew', 'Avenir Next Paneuropean', 'Avenir Next Thai', and 'Avenir Next World' by Linotype and 'Santral' by Taner Ardali (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, modern, playful, confident, approachable, impact, approachability, clarity, contemporary, rounded, geometric, soft, chunky, compact.
A heavy, rounded sans with clean, monoline strokes and softly finished terminals. The forms lean geometric—built from broad circles and smooth curves—while counters are generous enough to keep letters open at display sizes. Uppercase shapes feel sturdy and simplified, and lowercase maintains a straightforward construction with single-storey a and g, a short-armed r, and a compact t. The overall rhythm is even and stable, with minimal stroke modulation and a consistent, solid color on the page.
Best suited to headlines, logos, and short statements where its bold, rounded voice can carry. It also works well for packaging, signage, and social graphics that need high visibility and a friendly modern feel.
The letterforms read as friendly and contemporary, with a warm, slightly playful tone created by the rounded geometry and thick strokes. It feels confident and approachable rather than formal, giving text a bold, upbeat presence.
The design appears intended to deliver an energetic, highly legible display sans that stays simple and cohesive across letters and numbers. Its rounded, geometric construction prioritizes a welcoming tone while maintaining a strong, attention-grabbing silhouette.
In the sample text, the weight produces strong impact and clear word shapes, though tight apertures and dense joins can begin to visually fill in when set small or in long passages. The numerals are similarly stout and rounded, matching the overall softness and solidity of the alphabet.