Sans Normal Hedew 13 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: branding, packaging, headlines, ui labels, posters, friendly, playful, casual, approachable, soft, approachability, simplicity, modern warmth, informal tone, rounded, geometric, bubble-like, open apertures, high contrast-free.
A rounded sans with monoline strokes and generously softened terminals throughout. The forms lean geometric—built from circles and simple curves—yet avoid rigidity through slightly varied proportions and a hand-friendly rhythm. Counters are open and spacious, with broad bowls on letters like O, Q, and P, and simplified, smoothly joined diagonals on K, V, W, X, and Y. The lowercase has a single-storey a and g, a compact t with a short crossbar, and rounded punctuation-like details (notably the i/j dots), producing an even, low-stress texture in text.
Well suited for friendly branding, packaging, and poster headlines where a soft, approachable voice is desired. It also works for UI labels, onboarding screens, and educational or family-oriented materials thanks to its open forms and smooth, uncomplicated shapes.
The overall tone is warm and informal, with a cheerful, kid-friendly softness that feels contemporary rather than retro. Its rounded geometry reads as non-threatening and personable, lending a light, conversational voice to headlines and short passages.
The design appears intended to deliver a modern rounded sans that balances geometric clarity with an inviting, playful personality. By keeping strokes even and terminals highly rounded, it prioritizes a gentle texture and straightforward legibility in display and short text settings.
The numerals follow the same softened construction, with rounded corners and steady stroke color; the 0 is oval and the 2/3/5 show smooth, continuous curves. Spacing appears comfortable and consistent in the sample text, supporting a clean, readable rhythm without sharp joins or brittle details.