Sans Normal Reguw 5 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, branding, signage, friendly, retro, approachable, playful, sturdy, impact, warmth, legibility, approachability, rounded, soft corners, compact, chunky, bracketed strokes.
A heavy, rounded sans with compact proportions and softened corners throughout. Strokes are uniformly thick with minimal contrast, and joins tend to be gently curved rather than sharply angular, giving the forms a slightly cushioned, sculpted look. Counters are relatively small for the weight, and many letters show subtle wedge-like terminals that add texture while keeping the overall silhouette clean and readable. The lowercase has sturdy, simplified shapes with a single-storey “a” and “g”, and the numerals are broad and blocky with clear, open forms.
This design is a strong choice for headlines, posters, and signage where you want bold presence and quick recognition. It also fits packaging and brand marks that benefit from a friendly, rounded voice, especially in short phrases and punchy callouts.
The font projects an upbeat, approachable tone with a mild retro flavor. Its soft geometry and weight create a friendly, confident voice that feels informal without becoming gimmicky, making it well suited to cheerful, audience-facing messaging.
The letterforms appear designed to deliver high-impact readability with a warm, contemporary feel—combining sturdy, low-contrast strokes with rounded shaping to create a confident, personable display texture.
In text, the dense color and compact spacing cues create strong impact and good visibility at display sizes, while the rounded construction helps prevent the weight from feeling harsh. The overall rhythm is steady and consistent, with enough quirky terminal shaping to keep headlines lively.