Serif Normal Lunum 2 is a bold, wide, high contrast, upright, short x-height font.
Keywords: headlines, editorial, book covers, posters, branding, traditional, bookish, authoritative, formal, stately, authority, classicism, editorial voice, display impact, heritage tone, bracketed, calligraphic, sculpted, crisp, robust.
A robust serif with pronounced stroke modulation and sharply defined, bracketed serifs. Curves are full and weighty, with tight interior counters and a compact lowercase that sits noticeably low against tall capitals and ascenders. Terminals often taper into pointed, slightly calligraphic ends, giving letters a carved, chiseled look without becoming decorative. Spacing appears moderate and steady in text, while the overall color remains dense and commanding.
This face performs best at display and headline sizes where its contrast, serifs, and sculpted terminals read clearly and add character. It also suits editorial pull quotes, book and magazine titling, and branding systems that want a classic, print-forward voice. For long text, it will favor generous sizes and leading to keep the compact lowercase and tight counters comfortable.
The tone is traditional and authoritative, evoking classic print typography and editorial seriousness. Its strong contrasts and emphatic serifs lend a stately, institutional feel suited to formal messaging and heritage-flavored branding.
The design appears intended to deliver a conventional, text-serif foundation with extra presence—using strong modulation, assertive serifs, and compact lowercase proportions to create a classic yet forceful typographic color.
Distinctive details include a diagonal-tailed Q, a compact, two-storey g, and numerals with strong curves and crisp bracketed finishing. The lowercase shows a relatively small x-height, which increases the sense of formality and emphasizes capitals in mixed-case settings.