Sans Normal Hobey 10 is a light, normal width, monoline, upright, normal x-height font.
Keywords: ui text, app design, websites, branding, signage, clean, friendly, modern, minimal, approachable, clarity, modernization, approachability, simplicity, neutrality, rounded, open apertures, soft terminals, even rhythm, geometric.
A clean monoline sans with softly rounded terminals and a strongly geometric construction. Curves are smooth and near-circular in O/C/G/Q, while straights stay crisp with minimal contrast, producing an even, calm texture in text. Uppercase proportions feel open and simplified, with generous counters and restrained joins; diagonals (A/V/W/X) are straightforward and consistent. Lowercase follows a single-storey a and g, compact shoulders, and rounded bowls, keeping the overall rhythm light and uncluttered. Numerals share the same round, open forms, with a simple 1 and curved 2/3 that match the letterforms’ softness.
Well-suited for UI and product typography, where clean geometry and open shapes support quick recognition. It also works for modern branding, short headlines, and informational signage that benefits from a friendly, minimal aesthetic.
The font reads as contemporary and friendly, with a neutral voice that avoids sharpness or formality. Its rounded detailing and open shapes give it an approachable, tech-clean tone suited to everyday interfaces and clear messaging.
The design appears intended to deliver a contemporary, highly legible sans with softened geometry—balancing technical cleanliness with a welcoming, human feel for digital and general-purpose communication.
Letterforms emphasize clarity through open apertures (notably in e and s) and wide, uncomplicated counters. The overall spacing and stroke consistency create a smooth, uniform color in the sample text, especially at larger sizes.