Sans Normal Kudeb 13 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Neogrotesk' by Los Andes and 'Neue Campton' and 'Neue Rational Standard' by René Bieder (names referenced only for comparison).
Keywords: headlines, posters, branding, advertising, packaging, modern, sporty, confident, dynamic, friendly, impact, motion, clarity, approachability, contemporary, oblique, geometric, rounded, sturdy, clean.
A slanted sans with sturdy, rounded construction and a clear geometric backbone. Strokes stay essentially uniform, with broad curves and softened corners giving letters a smooth, contemporary feel. Uppercase forms are open and spacious, while lowercase shows a single-storey a and g, large circular counters, and short, practical terminals. Numerals are full and legible, with ample width and consistent rhythm that keeps color even across words.
This font works best for headlines and short-to-medium display copy where a strong, dynamic voice is needed—such as branding, advertising, posters, packaging, and sports or tech-oriented visuals. It can also serve for UI labels or navigation when used with generous spacing, though its slant and mass make it more naturally at home in display roles than long-form text.
The overall tone feels energetic and forward-leaning, combining a sporty momentum with approachable, contemporary warmth. Its weight and width read as confident and emphatic without becoming harsh, making it well-suited to attention-driven messaging.
The design appears intended to deliver a bold, contemporary sans voice with motion and impact, using a consistent slant and rounded geometry to stay friendly while remaining assertive.
The oblique angle is prominent and consistent, and the shapes favor roundness over sharp joins, which helps at larger sizes. Curved letters (C, O, S, U) look especially smooth and stable, and the interior spaces remain open enough to preserve readability in bold settings.