Sans Normal Agroj 12 is a bold, narrow, low contrast, upright, short x-height font.
Keywords: packaging, posters, headlines, children’s, social graphics, playful, handmade, casual, friendly, quirky, approachability, handmade feel, playful display, casual readability, rounded, compact, bouncy, soft, informal.
A compact sans with softly rounded terminals and slightly irregular, hand-drawn contours. Strokes are sturdy and even, with gentle bulges and small asymmetries that keep the rhythm lively rather than geometric. Curves tend toward oval shapes and the counters are relatively tight, giving the face a dense, sturdy color in text. Caps are simple and straight-backed with rounded corners, while lowercase forms stay small and neat, with short extenders and single-storey, simplified constructions.
It works best in headlines, short blurbs, packaging, and display applications where a friendly, informal tone is desired. It can also suit children’s materials, casual signage, and social graphics where the sturdy shapes and rounded forms remain legible and inviting.
The overall tone is friendly and approachable, with a playful, handmade energy. Its subtle wobble and rounded finishes suggest a casual, conversational voice suited to lighthearted or kid-friendly messaging rather than corporate formality.
The design appears intended to deliver a robust, approachable sans with a hand-made character—balancing simple construction and clear letterforms with just enough irregularity to feel human and playful.
Spacing appears compact, and the heavier texture plus tight counters can make long passages feel dense at small sizes, while the irregularities become a feature at larger settings. Numerals and capitals read clearly, with a consistent rounded treatment that keeps the set cohesive.