Sans Normal Ammiy 3 is a regular weight, wide, low contrast, upright, tall x-height font visually similar to 'Helvetica Now' by Monotype, 'Malnor Sans' by Sikifonts, and 'Conigen' by Yukita Creative (names referenced only for comparison).
Keywords: ui text, signage, wayfinding, editorial, presentations, modern, neutral, clean, practical, friendly, legibility, versatility, clarity, neutrality, geometric, open counters, crisp terminals, generous spacing, sturdy.
A clean sans with broadly proportioned letterforms and a steady, even stroke. Curves are smooth and fairly geometric, with open counters and simple, crisp terminals that keep shapes legible at size. Uppercase forms feel wide and stable, while the lowercase shows a tall x-height and straightforward construction; bowls and rounds are full, and joins stay tidy without calligraphic modulation. Numerals follow the same plain, sturdy logic, reading clearly with minimal stylistic fuss.
Works well for interface labels, dashboards, and product UI where clean shapes and open counters support quick scanning. Its stable uppercase and clear numerals suit signage and wayfinding, while the even, modern texture can also serve in editorial subheads, captions, and presentation graphics.
The overall tone is contemporary and matter-of-fact, with a friendly clarity that avoids feeling cold. Its wide, open shapes give it an approachable, straightforward voice that suits informational and utilitarian messaging as well as modern branding.
The design appears intended as a general-purpose, highly legible sans that delivers a modern, neutral texture across mixed-case text. It prioritizes clarity, consistency, and broad usability, pairing wide proportions with straightforward geometric construction for dependable reading.
In the sample text, the rhythm stays consistent and readable in dense settings, helped by the open apertures and uncomplicated forms. The design emphasizes clarity over personality, with uniform stroke behavior and minimal decorative cues.