Sans Normal Asgal 10 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Acumin' by Adobe and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: ui text, body text, product design, signage, presentations, clean, modern, neutral, friendly, functional, legibility, versatility, neutrality, modernity, geometric, rounded, open apertures, high legibility, plainspoken.
A clean sans with largely geometric construction: round counters, smooth curves, and straight-sided stems with minimal contrast. Terminals are mostly flat and crisp, while joins stay simple and unembellished. Proportions feel balanced and even, with generous internal space in letters like O, D, and P and open apertures that keep shapes readable. The overall rhythm is steady and uncluttered, with straightforward forms for both uppercase and lowercase and numerals that match the same calm, utilitarian geometry.
This font is well suited to interface copy, product and marketing materials, and general editorial settings where clean, predictable letterforms are important. Its open shapes and even rhythm also make it a solid choice for signage, dashboards, and presentation slides that need quick, at-a-glance legibility.
The tone is contemporary and matter-of-fact, leaning friendly through its rounded shapes rather than sharp or severe details. It reads as professional and approachable, prioritizing clarity over personality. The result feels suitable for everyday UI and brand communication where neutrality and ease of reading are the goal.
The design intent appears to be a versatile, modern sans optimized for clarity and broad usability. By keeping forms geometric, spacing even, and details minimal, it aims to perform reliably across many contexts without drawing attention away from the content.
In text, spacing appears comfortable and consistent, helping lines set smoothly without looking tight or overly airy. Curved letters maintain a consistent roundness, and the set avoids quirky idiosyncrasies, reinforcing a dependable, general-purpose character.