Bubble Issi 3 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: kids branding, posters, packaging, stickers, comics, playful, cartoonish, goofy, friendly, chunky, playfulness, whimsy, informality, character, rounded, soft, blobby, bouncy, organic.
This font uses swollen, rounded letterforms with highly irregular contours and a soft, blobby silhouette. Strokes are consistently heavy with minimal internal modulation, and terminals tend to look pinched or puddled rather than crisply cut. Counters are small and often teardrop-like, contributing to a dense, ink-heavy color. Spacing and widths vary noticeably from glyph to glyph, giving the alphabet a bouncy rhythm and an intentionally handmade, uneven baseline presence.
It works well for headlines and short phrases in children’s products, playful branding, candy or snack packaging, comic-style captions, and promotional posters. It’s also suited to logos and display treatments where an intentionally goofy, hand-shaped look is desired.
The overall tone is lighthearted and comedic, with a playful, kid-friendly energy. Its lumpy shapes and quirky proportions feel spontaneous and informal, leaning into a cartoon-signage sensibility rather than a polished editorial voice.
The design appears intended to deliver an expressive, inflated display voice with a deliberately irregular, hand-formed feel. Its main goal is personality and charm over strict typographic regularity, creating an approachable, humorous impact in large-size applications.
In longer text, the heavy color and small counters make it feel best at larger sizes where the quirky shapes can read clearly. Uppercase and lowercase share the same soft, inflated construction, keeping the texture consistent across mixed-case settings.