Script Idmup 7 is a bold, normal width, high contrast, italic, short x-height font.
Keywords: invitations, certificates, branding, headlines, packaging, formal, vintage, elegant, romantic, ornate, elegance, ceremony, traditional, decorative, premium, calligraphic, swashy, looped, slanted, connected.
A slanted, calligraphic script with connected letterforms and a lively baseline rhythm. Strokes show pronounced thick–thin modulation, with tapered entry/exit strokes and teardrop-like terminals that suggest a broad-nib influence. Capitals feature generous loops and flourished joins, while lowercase forms are compact with a relatively low x-height and elongated ascenders/descenders. Numerals follow the same cursive construction, with angled stress and smooth, continuous curves that keep texture consistent in running text.
Well-suited to invitations, announcements, certificates, and other formal materials where decorative capitals and calligraphic contrast are desirable. It also works effectively for logos, short headlines, and premium packaging accents, particularly at larger sizes where the loops and terminals can read clearly.
The overall tone is formal and classic, evoking traditional penmanship and vintage stationery. Its swashes and looping capitals add a ceremonial, romantic character, while the heavy downstrokes lend a confident, display-forward presence.
The design appears intended to mimic traditional, formal handwriting with expressive capitals and consistent pen-contrast, prioritizing elegance and flourish over plain utilitarian neutrality. It’s built to deliver a classic scripted texture in both initials and running words, with enough weight to stand out in display contexts.
In text settings the strong contrast and dense joins create a dark, cohesive color, especially where strokes overlap in letters like m/n and in looped capitals. Spacing appears moderately tight for a script, relying on the connecting strokes to carry word rhythm; the more ornate capitals can become visual focal points at the start of words.