Sans Normal Edkab 12 is a regular weight, normal width, low contrast, italic, tall x-height font visually similar to 'Shelf' by 21Type (names referenced only for comparison).
Keywords: editorial, branding, packaging, ui labels, posters, modern, clean, friendly, informal, airy, approachability, clarity, motion, contemporary tone, monoline, humanist, open apertures, round terminals, slanted.
This typeface is a slanted, monoline sans with gently rounded joins and smooth, elliptical curves. Proportions lean tall, with compact ascenders/descenders relative to a large x-height and generally open counters that keep interior spaces clear. Stroke endings are mostly softly cut rather than sharply squared, and the overall rhythm feels fluid and slightly calligraphic despite its sans construction. Letter widths vary noticeably, giving text a lively, uneven cadence without becoming chaotic.
It works well for editorial headlines and short-to-medium text where a contemporary, personable voice is desired. The open counters and steady stroke weight support on-screen UI labels and product packaging, while the italic slant adds energy for posters, pull quotes, and brand messaging.
The overall tone is modern and approachable, with a casual forward-lean that suggests motion and ease. Its rounded geometry and open forms read friendly and contemporary rather than technical or severe.
The design appears intended to provide a clean, readable sans with an always-on italic posture, combining modern geometric smoothness with enough humanist shaping to feel warm in continuous text.
Uppercase forms stay simple and streamlined, while lowercase shows more personality through curved entry/exit strokes and a single-storey look where applicable. Numerals follow the same smooth, rounded logic and align comfortably with the text color in running copy.