Serif Normal Weho 7 is a very light, normal width, high contrast, upright, normal x-height font.
Keywords: editorial, book typography, magazine titles, luxury branding, invitations, elegant, refined, literary, classic, airy, editorial polish, luxury tone, classical refinement, display elegance, hairline serifs, didone-like, vertical stress, delicate, crisp.
A delicate serif with pronounced thick–thin modulation and hairline, finely tapered serifs. The design shows a largely vertical stress, crisp terminals, and a smooth, measured rhythm that reads as formal and controlled. Uppercase forms are spacious and stately with sharp joins and clean curves, while the lowercase keeps a modest x-height with slender stems, compact bowls, and slightly calligraphic links in letters like a, g, and y. Numerals follow the same refined contrast, with elegant curves and light horizontals that emphasize the typeface’s airy color in text.
Well suited to magazine and book typography where a sophisticated, high-contrast serif is desired, particularly for headlines, pull quotes, and prominent subheads. It can also support premium branding, packaging, and formal stationery when used at sizes that preserve its fine hairlines.
The overall tone is poised and cultivated, leaning toward editorial elegance rather than utilitarian neutrality. Its high-contrast sparkle and thin details evoke a polished, high-end feeling suited to classic, literary, or fashion-adjacent contexts.
The design appears intended to deliver a contemporary, high-contrast serif voice with a traditional foundation: graceful proportions, polished curves, and a controlled vertical emphasis. Its combination of airy color and crisp detailing suggests an emphasis on elegance and typographic finesse for editorial and brand-facing settings.
At smaller sizes or in low-resolution reproduction, the thinnest strokes and serifs are likely to feel especially fragile, while at display sizes the sharp contrast and clean silhouettes become the main feature. The sample text shows an even texture for a high-contrast face, with generous counters and clear separation between letters.