Sans Normal Gogum 4 is a regular weight, very narrow, monoline, italic, normal x-height font.
Keywords: headlines, subheads, posters, branding, packaging, modern, nimble, casual, friendly, efficient, space saving, forward motion, clean modernity, friendly tone, quick readability, condensed, rounded, upright terminals, open counters, single-storey a.
A condensed sans with a consistent, even stroke and a steady rightward slant. Letterforms are built from softened straight segments and rounded curves, producing open, simplified counters and compact silhouettes. Terminals are mostly clean and unadorned, with occasional gentle rounding; curves stay smooth and controlled rather than calligraphic. The lowercase uses straightforward construction (notably a single-storey “a”), while figures are similarly slim and upright, keeping a cohesive rhythm across text and numerals.
Well-suited to space-conscious display typography such as headlines, subheads, posters, and punchy brand lines where a condensed footprint is helpful. It can also work for packaging and UI labels that need a modern, energetic voice, especially at medium-to-large sizes where the slim forms and open counters stay clear.
The overall tone is modern and brisk, with an informal, approachable energy. Its narrow, forward-leaning stance feels efficient and motion-oriented, suggesting speed and lightness rather than gravity. The rounded geometry keeps it friendly and accessible despite the tight proportions.
The design appears aimed at delivering a compact, contemporary sans that reads quickly and adds momentum through its slant. It prioritizes clean geometry and consistent stroke behavior to stay versatile across short text and display applications while maintaining a friendly, informal character.
The condensed proportions create a lively vertical rhythm and can make spacing feel visually tight in dense settings; it reads best when given a bit of breathing room in tracking and line spacing. Uppercase shapes remain simple and legible, while the italic angle provides emphasis without dramatic contrast.