Sans Normal Oldiv 5 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Salma Alfasans' by Alifinart Studio, 'Neogrotesk' by Los Andes, 'Genora Sans' by Pixesia Studio, and 'Neue Rational Standard' by René Bieder (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, modern, confident, friendly, utilitarian, straightforward, impact, clarity, modernity, approachability, legibility, rounded, compact, sturdy, clean, geometric.
A sturdy sans with broad proportions and a heavy, even stroke that keeps contrast to a minimum. Curves are smoothly rounded and paired with flat terminals, producing a clean, contemporary silhouette. Counters are fairly open for the weight, while joins and shoulders stay simple and well-controlled, giving the text a compact, steady rhythm. Overall spacing reads generous enough at display sizes, with forms that emphasize clarity over delicacy.
This style is well-suited to headlines and short blocks of text where strong presence and quick recognition matter, such as branding, posters, packaging, and wayfinding or signage. It can also work for UI labels or callouts when a bold, clean voice is needed, especially at medium-to-large sizes.
The tone is direct and contemporary, projecting confidence without feeling sharp or aggressive. Its rounded geometry adds a slightly approachable, friendly character, making it feel pragmatic and modern rather than technical or formal.
The design appears aimed at delivering a robust, contemporary sans that reads confidently in display settings while staying simple, clean, and highly legible. Its rounded, geometric construction suggests an intention to balance modern neutrality with a subtly friendly voice.
The overall build leans geometric with consistent stroke behavior across letters and numerals, and the set maintains a uniform visual color in blocks of text. Round letters stay fairly circular, while straight-sided forms remain crisp, reinforcing a stable, no-nonsense texture.