Sans Normal Udmed 7 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'ATF Franklin Gothic' by ATF Collection, 'City Boys Soft' by Dharma Type, 'Ragik Sans' by Hurufatfont, '19-PRA' by ILOTT-TYPE, and 'Dialog' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, confident, clean, friendly, industrial, impact, clarity, modernity, simplicity, geometric, rounded, compact, high-impact, smooth.
A heavy, geometric sans with broad proportions and smooth, round curvature throughout. Strokes are robust and even, with mostly closed apertures and large, circular counters that keep forms clear at display sizes. Terminals are clean and straight, and the overall construction leans toward simple geometric shapes rather than calligraphic modulation. The lowercase includes single-storey forms (notably the a and g), reinforcing a straightforward, contemporary skeleton.
This font is well suited to headlines, posters, and brand marks that need strong impact and clear geometry. It can work effectively in signage and packaging where bold, legible letterforms help maintain visibility at a glance. For longer text, it is best used in short blocks or pull quotes where its weight and density remain comfortable.
The tone is direct and modern, with a confident, no-nonsense presence. Its rounded geometry adds a friendly softness, while the strong weight and wide stance read as assertive and headline-ready. Overall it feels contemporary and utilitarian, suited to bold communication rather than subtlety.
The design appears intended to deliver a contemporary, geometric voice with maximum presence and straightforward legibility. It prioritizes simple construction, rounded counters, and a stable, wide footprint to project clarity and confidence in display-oriented settings.
The rhythm is steady and stable, with prominent bowls in letters like B, P, R, and a notably round O/Q family that emphasizes the geometric theme. Numerals appear solid and simple, with large shapes and minimal detailing for quick recognition. The density and relatively closed shapes suggest it performs best when given enough size and breathing room.