Sans Normal Hudis 17 is a light, normal width, monoline, upright, normal x-height font.
Keywords: ui text, body text, editorial, signage, branding, clean, friendly, modern, approachable, calm, clarity, neutrality, approachability, everyday use, rounded, open apertures, soft terminals, airy, uncluttered.
This typeface is a simple, rounded sans with even stroke weight and gently softened corners. Curves are smooth and circular, with open apertures and generous interior space in letters like C, e, and s, giving it an airy, readable color. Terminals tend to be softly squared rather than sharply cut, and the overall construction is straightforward and consistent, with minimal contrast and a steady rhythm across uppercase, lowercase, and numerals.
It works well for interface copy, product communication, and general-purpose text where a clean, friendly sans is desired. The open shapes and calm rhythm also suit signage and wayfinding at moderate sizes, and it can support modern branding that needs an approachable, neutral voice.
The overall tone is friendly and contemporary, with a light, easygoing presence that avoids both strict geometric rigidity and overt humanist calligraphy. Its rounded forms and open counters make it feel approachable and clear, suitable for communication that aims to be neutral and welcoming.
The design appears intended as a versatile, unobtrusive sans that prioritizes clarity and an inviting texture. By combining rounded geometry with restrained detailing, it aims to be broadly usable across digital and print contexts without drawing attention away from content.
Uppercase forms keep a clean, schematic feel, while the lowercase maintains clarity with simple, single-storey shapes and unobtrusive details. Numerals follow the same rounded, open construction, staying visually consistent with the letters and maintaining legibility at larger text sizes.