Distressed Logu 1 is a bold, wide, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, signage, packaging, labels, western, rustic, vintage, playful, rowdy, aged print, thematic display, hand-inked feel, poster impact, slab serif, soft corners, inked, blunt, chunky.
A heavy, slab-serif letterform with compact counters and broad, blunt terminals. The outlines show irregular, worn edges and slightly wobbly curves that mimic rough printing or ink spread, giving each glyph a subtly different finish while staying stylistically consistent. Serifs are blocky and bracketed just enough to feel rounded rather than sharp, and the overall texture reads as intentionally imperfect and tactile.
Best suited for short to medium-length display copy where its rough texture can be appreciated—posters, headlines, brand marks, labels, and themed signage. It can also work for subheads in editorial layouts when paired with a cleaner text face to balance the texture.
The font projects a rugged, old-time tone with a spirited, slightly mischievous energy. Its distressed texture and chunky slabs evoke saloon signage, stamped posters, and well-used packaging, leaning nostalgic rather than refined.
The design appears intended to recreate the look of bold slab-serif lettering printed under imperfect conditions—letterpress, stamp, or screen print—combining strong silhouettes with deliberately distressed edges for character and atmosphere.
Uppercase forms feel sturdy and poster-like, while the lowercase maintains the same chunky construction for a cohesive voice in mixed-case text. Numerals are bold and simple with the same worn perimeter, helping them hold up in display settings where texture is part of the appeal.