Sans Normal Valup 2 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: packaging, children’s, posters, craft, social, friendly, handmade, casual, approachable, playful, handwritten feel, approachability, informal branding, friendly legibility, rounded, monoline, organic, soft, quirky.
A rounded, monoline sans with gently irregular strokes that mimic a steady marker or pen line. Curves are soft and open, terminals are mostly blunt and slightly tapered, and joins show subtle wobble that keeps the texture human rather than mechanical. Proportions are moderately compact with simple, unadorned construction, and spacing reads even while preserving small per-character idiosyncrasies for a hand-drawn rhythm.
Well suited to packaging, craft and handmade branding, children’s and educational materials, casual posters, and social graphics where friendliness matters. It also works for short UI labels or captions when a human touch is desired, though it reads best at small-to-medium display sizes where the organic stroke character remains clear.
The overall tone feels warm and informal, like neat handwriting intended to be clear and welcoming. Its mild irregularities add personality and a lightly playful character without becoming overly goofy or chaotic, making it feel personable and craft-oriented.
Likely designed to deliver a clean, legible sans framework while retaining the charm of hand lettering. The intent appears to balance readability with an approachable, personal voice through rounded shapes and subtly imperfect stroke behavior.
Round letters (like O and C) lean toward oval shapes, while diagonals (A, V, W, X) keep a slightly uneven, drawn-by-hand energy. The lowercase set maintains a simple, readable structure with single-storey forms where expected, and the numerals follow the same friendly, rounded logic for a cohesive texture in text and short labels.