Sans Normal Ulbup 9 is a light, normal width, medium contrast, upright, normal x-height font.
Keywords: ui text, editorial, branding, signage, presentations, clean, modern, friendly, lively, everyday legibility, modern neutrality, subtle warmth, broad usability, humanist, open apertures, flared terminals, soft curves, low stress.
A clean sans with subtly modulated strokes and gently flared, tapered terminals that keep the forms from feeling purely geometric. Curves are broad and smooth with open apertures (notably in C, G, e, and s), while verticals remain steady and slightly softened at the ends. The lowercase shows a single-storey a and g, a simple, compact r, and a tall, narrow t with a restrained crossbar; counters are generous and spacing reads even in text. Numerals follow the same calm rhythm, with rounded shapes and consistent stroke behavior that stays crisp without looking mechanical.
Well-suited to interface and product typography where clarity at a range of sizes matters, as well as editorial layouts that need a modern, neutral voice with a touch of character. It can also support branding and signage that want to read as contemporary and friendly without becoming casual or playful.
The overall tone is contemporary and approachable, balancing a crisp, editorial cleanliness with a mild human warmth. It feels confident but not severe, with subtle shaping that adds personality without calling attention to itself.
Likely designed as a versatile, general-purpose sans that prioritizes legibility through open counters and calm spacing, while adding subtle terminal taper and stroke modulation to avoid a sterile, purely geometric feel.
The design relies on small decisions—open joins, restrained curvature, and terminal taper—to keep long passages readable while still giving headlines a slightly expressive edge. Round letters (O, Q, 0, 8) appear smooth and stable, while diagonals (V, W, X, Y) feel sharp but not aggressive due to the softened terminal treatment.