Sans Normal Mymum 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Croma Sans' by Hoftype and 'Kobern' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, punchy, playful, approachable, confident, impact, approachability, modernity, display strength, simplicity, rounded, soft corners, compact counters, chunky, geometric.
A heavy, rounded sans with broad proportions and a solid, even stroke. Curves are built from smooth, circular shapes with softly squared terminals, giving letters a slightly “inflated” look. Counters are compact and apertures tend to be fairly closed, which boosts color and density in text. The lowercase shows simple, sturdy forms with a single-storey a and g and a short-armed r, while figures are large, blocky, and designed to match the same weight and roundness.
This font is well suited to headlines, posters, and short bursts of copy where maximum impact is desired. It also fits branding and packaging that benefits from a friendly, rounded voice, and works effectively in signage or labels where strong silhouettes improve visibility.
The overall tone is friendly and upbeat, with a bold, poster-like presence. Its rounded geometry and tight internal spaces make it feel playful and contemporary, while the uniform strokes keep it straightforward and confident.
The design appears intended to deliver a modern, approachable display sans that prioritizes mass, clarity, and a warm geometric feel. It aims for high visual presence with simplified shapes and consistent weight, making it easy to deploy across bold typographic layouts.
At display sizes it reads as a cohesive, high-impact headline face with strong rhythm and minimal detail. The dense letterforms and closed apertures suggest it will look best with comfortable spacing and ample size, especially in longer lines or small text.