Serif Normal Idmup 7 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: book text, editorial, magazines, literature, academic, classic, scholarly, formal, literary, readability, tradition, text work, editorial tone, authority, bracketed serifs, oldstyle numerals, humanist, calligraphic, bookish.
This serif shows bracketed, wedge-like serifs and a moderately modulated stroke that reads as traditional rather than sharp or geometric. The letterforms lean humanist: rounds are full, curves transition smoothly into stems, and terminals often finish with small flares or angled cuts. Proportions feel balanced with generous counters and steady spacing, while capitals have a dignified, slightly stately presence. The lowercase includes a two-storey “a” and “g”, a gently sloped crossbar on “e”, and a compact, rhythmically even texture in words. Numerals appear oldstyle, with varying heights and descenders that integrate naturally into running text.
It is well suited to book interiors, essays, and other long-form editorial settings where a familiar serif texture supports readability. It can also work for academic or institutional materials and for headings that need a restrained, traditional voice.
Overall, the font conveys a classic, bookish tone with an editorial polish. It feels authoritative and composed, suited to content that benefits from tradition and credibility rather than overt display.
The design intention appears to be a conventional text serif with a lightly calligraphic, humanist underpinning—aimed at dependable readability and a timeless, scholarly tone across both display-sized headings and extended passages.
The top serifs on capitals show a subtle triangular accent, giving the face a faintly carved or inscriptional flavor without becoming decorative. Curves on letters like C, G, and S are smoothly drawn, supporting comfortable long-form reading.