Serif Normal Lemay 7 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Brasilica' by CAST, 'Alkes' by Fontfabric, 'Marat' by Ludwig Type, 'Skema Pro' by Mint Type, 'Artigo' by Nova Type Foundry, 'Carole Serif' by Schriftlabor, and 'Epica Pro' by Sudtipos (names referenced only for comparison).
Keywords: editorial, book text, headlines, packaging, posters, bookish, traditional, robust, confident, warm, readability, tradition, authority, editorial tone, print texture, bracketed, calligraphic, rounded, sturdy, ink-trap-like.
This serif shows sturdy, generously proportioned letterforms with bracketed serifs and softly rounded joins. Strokes are clearly modulated without feeling delicate, and terminals tend to finish with slightly flared, wedge-like shaping that gives a subtly calligraphic texture. Curves (notably in C, G, O, S) are full and open, while verticals remain stable and straight, producing a strong, even rhythm in text. The lowercase has a compact, workmanlike feel, with pronounced serifs on n, m, and u and a single-storey g that adds a traditional, slightly oldstyle flavor.
It works well for editorial layouts and book-style typography where a strong serif presence and steady texture are desired. The heavy, compact color also suits headlines, posters, and packaging that need traditional credibility while staying readable at moderate sizes.
The overall tone is classic and dependable, with a friendly sturdiness that reads as editorial and bookish rather than flashy. Its weight and rounded detailing lend a warm, confident voice suited to authoritative but approachable communication.
The font appears intended as a conventional, print-friendly serif with an emphasis on robust readability and a familiar, historically informed silhouette. Its bracketed serifs and gently calligraphic terminals suggest a design aimed at producing a confident, classic voice across display and text applications.
The design emphasizes dark, consistent color on the page and retains clarity in mixed-case settings. Numerals appear solid and straightforward, matching the text weight and reinforcing an anchored, print-oriented impression.