Sans Normal Askok 3 is a regular weight, normal width, low contrast, upright, tall x-height font.
Keywords: ui text, app design, branding, packaging, headlines, friendly, modern, clean, approachable, playful, readability, approachability, modernity, versatility, clarity, rounded, open apertures, humanist, soft corners, lively rhythm.
A rounded sans with smooth, low-modulation strokes and gently softened terminals. Uppercase forms read compact and sturdy, while the lowercase shows a tall x-height with open apertures and generous bowls, producing an easy, conversational texture in text. Curves tend toward near-circular geometry (notably in o/c/e), paired with straightforward verticals and simple joins. Overall spacing and proportions create a steady, readable rhythm, with subtle, humanist irregularities that keep the shapes from feeling strictly mechanical.
Works well for UI and product text where a tall x-height and open shapes support quick reading. It also suits branding, packaging, and editorial headlines that benefit from a warm, modern voice, especially when set at medium to large sizes.
The overall tone is friendly and contemporary, with a mild playfulness that comes from its rounded forms and open counters. It feels approachable and informal without becoming novelty, making it suitable for communication that aims to be clear and welcoming.
Likely drawn to deliver a versatile everyday sans that balances geometric roundness with humanist readability. The softened terminals and open forms suggest an intention to keep the font approachable and clear across both display and text settings.
Numerals appear straightforward and text-friendly, matching the rounded construction and even stroke feel of the letters. The design maintains clarity at larger sizes while retaining enough softness to avoid a rigid, corporate impression.