Serif Normal Altu 7 is a bold, normal width, very high contrast, italic, normal x-height font.
Keywords: magazine titles, fashion branding, luxury packaging, posters, pull quotes, elegant, editorial, fashion, dramatic, refined, luxury appeal, headline impact, editorial style, elegant emphasis, expressive italic, didone-like, hairline serifs, ball terminals, calligraphic, slanted stress.
This typeface is a slanted, high-contrast serif with sharp, hairline serifs and pronounced thick–thin modulation. Curves show a calligraphic, slightly asymmetric stress, with tapered joins and occasional ball terminals (notably in forms like the lowercase a and g). Uppercase letters feel tall and sculpted, with crisp, knife-like finishing strokes and narrow internal counters in round forms. The lowercase has a moderately generous x-height for the style, combining compact bowls with long, expressive ascenders and descenders, creating a lively rhythm. Figures follow the same dramatic contrast, with curvy, oldstyle-like silhouettes and elegant entry/exit strokes.
This font is well suited to editorial headlines, fashion and beauty branding, premium packaging, and high-impact poster or campaign typography where its contrast and italic movement can shine. It also works effectively for pull quotes and short subheads set large enough to preserve the fine details.
The overall tone is polished and theatrical, suggesting luxury and confident display typography. Its sharp contrast and sleek italic posture convey sophistication, while the lively terminals add a touch of wit and personality rather than pure austerity.
The design appears intended as a modern, elegant italic serif that emphasizes contrast, sharp refinement, and expressive curves for high-end display use. Its detailing suggests a focus on sophistication and impact rather than neutral, long-form text economy.
Stroke endings tend to finish in pointed wedges or fine hairlines, producing a sparkling texture at larger sizes. Spacing appears intentionally a bit airy in display settings, helping the delicate hairlines read cleanly while preserving the font’s stylish, sweeping motion.