Sans Superellipse Asbus 7 is a light, very narrow, low contrast, upright, normal x-height font visually similar to 'FF Good' and 'FF Good Headline' by FontFont (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, editorial, modern, minimal, condensed, clean, airy, space saving, modern utility, clean branding, geometric clarity, monoline, tall, linear, geometric, rounded.
A tall, condensed sans with monoline strokes and rounded-rectangle construction in its curves. Capitals are narrow and vertical, with restrained, simplified joins and smooth terminals. Rounded letters like C, G, O, and Q read as superelliptical forms, while straight-sided characters keep a consistent, linear rhythm. Lowercase follows the same narrow proportions with a straightforward, single-storey a and g and minimal modulation, producing an even, grid-like texture in text.
Best suited for headlines and display settings where a narrow footprint is useful, such as posters, packaging, and brand wordmarks. It can also work for editorial subheads and short blocks of text when a clean, contemporary texture is desired, especially in space-constrained layouts.
The overall tone is contemporary and understated, leaning toward a sleek, architectural feel. Its narrow, elongated proportions and clean geometry give it a refined, efficient voice that feels modern rather than expressive or playful.
The design appears intended to deliver a space-saving, modern sans built from rounded-rectangular geometry, prioritizing a consistent vertical rhythm and a crisp, minimalist presence in both caps and mixed-case settings.
Spacing appears tuned to preserve clarity despite the tight width, with open counters that help maintain legibility. Numerals echo the same condensed geometry, and punctuation remains simple and unobtrusive, supporting a consistent, streamlined appearance in paragraphs and headlines.