Sans Normal Demat 13 is a regular weight, narrow, low contrast, upright, normal x-height font.
Keywords: ui labels, wayfinding, packaging, posters, tables, clean, modern, neutral, technical, no-nonsense, space saving, clarity, utility, modern branding, condensed, monoline, open apertures, tall ascenders, short descenders.
A condensed, monoline sans with evenly weighted strokes and a tall, vertical stance. Curves are smooth and broadly rounded, while joins and terminals tend toward straight, clean cuts rather than calligraphic tapering. Counters are relatively open for the width, giving letters like C, e, and s clear interior space, and the lowercase shows simple, single-storey forms (notably a and g) with straightforward construction. Overall spacing and rhythm read tight and efficient, favoring compact text and stacked settings.
This face suits space-conscious applications such as UI labels, navigation systems, captions, and data-heavy layouts where horizontal economy matters. It also works well for headlines, posters, and packaging that benefit from a compact, modern sans presence without heavy stylistic noise.
The tone is functional and contemporary, with an efficient, engineered feel. Its narrow proportions and restrained detailing suggest a practical voice suited to clear labeling and information-first design rather than expressive or decorative messaging.
The design appears intended to provide a compact, versatile sans for general-purpose communication, balancing tight width with clear counters and straightforward letterforms for dependable readability in constrained spaces.
Numerals follow the same condensed geometry with clear, simple silhouettes, and the uppercase maintains consistent vertical stress across rounds like O and Q. The sample text shows smooth, even color in running lines, with a slightly compressed texture that stays legible due to open apertures and uncluttered forms.