Sans Normal Adlog 11 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Croih' by 38-lineart and 'Segment' by Typekiln (names referenced only for comparison).
Keywords: branding, headlines, posters, sportswear, ui, modern, sporty, dynamic, confident, clean, add motion, modernize, improve clarity, brand emphasis, slanted, geometric, rounded, neutral, crisp.
A slanted sans with clean, geometric construction and broadly rounded bowls. Strokes stay even and smooth, with minimal modulation and a consistent, crisp edge. Proportions feel balanced with a moderate x-height and open counters, while terminals are straightforward and slightly angled by the overall slant. The uppercase reads stable and compact, and the figures follow the same simplified, contemporary drawing style for a uniform rhythm across text.
Well-suited for branding and headline typography where an energetic, contemporary voice is needed. It can also work effectively in posters, event graphics, and sports or tech-oriented design systems, and it remains legible for short UI labels or interface highlights when set with adequate spacing.
The overall tone is modern and energetic, with a forward-leaning stance that suggests speed and momentum. Its clean shapes and restrained detailing keep it professional and versatile, while still feeling sporty and assertive in headlines.
The font appears intended as a versatile italic companion or standalone slanted sans that adds motion without resorting to decorative quirks. Its geometric, low-detail construction prioritizes clarity and consistency across letters and numerals.
The design maintains a steady cadence in running text, helped by generous internal space and uncomplicated joins. Circular forms like O and 0 appear smooth and well-contained, supporting clear recognition at display sizes as well as in shorter text settings.