Script Fika 7 is a very bold, normal width, high contrast, italic, short x-height font.
Keywords: posters, branding, packaging, logotypes, headlines, retro, friendly, playful, confident, lively, signage feel, display impact, hand-lettered look, expressive caps, bold branding, brushy, rounded, swashy, bouncy, compact.
A heavy, brush-like script with a pronounced rightward slant and compact proportions. Strokes are thick and rounded with tapered entry/exit points, giving letters a painted, slightly calligraphic feel. The forms show energetic, bouncy rhythm and occasional swashy terminals in capitals, while lowercase remains relatively tight and upright within the slant, keeping words dense and dark on the page. Spacing is moderately tight and the overall texture is bold and continuous, with smooth curves and minimal sharp corners.
This font is best suited to display settings where its bold, connected script can carry the design—such as posters, packaging labels, brand marks, and attention-grabbing headlines. It works especially well for short phrases, names, and punchy messaging where the swashy capitals can be used as focal points.
The tone is upbeat and personable, with a vintage sign-painter flavor and an assertive, headline-ready presence. Its rounded weight and flowing joins read as welcoming and informal, while the dramatic capitals add flair and a touch of showmanship.
The design appears intended to mimic bold hand-lettered brush script for expressive display typography, balancing legibility with decorative flair. It emphasizes strong word shapes and lively movement, aiming to deliver a confident, retro-leaning script voice for branding and promotional use.
Capitals are notably decorative compared to the simpler lowercase, creating a strong hierarchy in mixed-case settings. Numerals follow the same bold, rounded brush logic and feel suited to display use rather than small text.