Sans Superellipse Upni 7 is a very bold, very wide, medium contrast, upright, tall x-height font.
Keywords: headlines, posters, logos, sports branding, app ui, sporty, techy, bold, friendly, industrial, impact, branding, modernity, approachability, display strength, rounded corners, squarish, compact counters, blunt terminals, geometric.
This typeface is built from squarish, superellipse-like shapes with generously rounded corners and thick, even strokes. Curves resolve into flattened arcs and softened right angles, producing rounded-rectangle bowls and counters that feel compact and tightly controlled. Terminals are blunt and clean, with minimal modulation and a steady, engineered rhythm across caps, lowercase, and numerals. The lowercase has a large presence with short extenders relative to body size, and the overall spacing reads solid and blocky, favoring impact and uniformity over delicacy.
Best suited for headlines, posters, large-scale packaging, and brand marks where strong silhouette and punch are priorities. It also works well for sports and esports-style identities, tech-forward visuals, and short UI labels or buttons where bold, rounded geometry aids quick recognition. For longer text, its dense counters and heavy color are more effective at larger sizes than in small body copy.
The overall tone is confident and high-impact, with a contemporary, sporty edge. Its softened geometry keeps it approachable and friendly while still feeling industrial and performance-oriented. The broad, rounded-rectilinear language also lends a tech and gaming flavor, especially in all-caps settings.
The design appears intended to deliver a powerful display voice using a rounded-rectangular, geometric construction. It prioritizes immediate readability at a glance, strong brand presence, and a modern, engineered feel that remains approachable through softened corners and consistent stroke weight.
Round letters (like O and Q) lean toward rounded-square silhouettes, and interior apertures tend to be small, emphasizing a sturdy, packed-in look. Diagonals in letters like A, K, V, W, X, and Z remain crisp and decisive, balancing the otherwise rounded construction. Numerals follow the same chunky, squared logic for cohesive display use.