Sans Normal Tydiw 7 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, sporty, retro, punchy, impact, approachability, display clarity, rounded, soft corners, compact counters, chunky, high-impact.
A heavy, rounded sans with broad proportions and compact internal counters. Curves are smooth and full, while joins and terminals have softened, subtly squared edges that keep shapes sturdy rather than bubbly. The lowercase is simple and robust with single-storey forms (notably a and g), round dots, and a straightforward, workmanlike rhythm; numerals are equally blocky and highly legible at display sizes. Overall spacing feels generous for the weight, helping the dense strokes read clearly in short words and headlines.
Best suited to headlines, logos, and short emphatic copy where weight and presence are the priority. It works well for branding, packaging, and wayfinding-style signage, and can serve as a strong typographic accent alongside a more neutral text face.
The tone is confident and approachable, with a playful, sporty energy. Its thick, rounded shapes feel contemporary yet slightly retro, evoking signage and packaging where warmth and impact need to coexist.
The design appears aimed at delivering maximum impact with a friendly, rounded voice—prioritizing bold silhouettes, simple construction, and dependable legibility for display typography.
The letterforms emphasize strong silhouettes over interior detail, with apertures and counters kept tight, which boosts boldness but can reduce clarity when set too small. The style remains consistent across caps, lowercase, and figures, producing a unified, poster-ready texture.