Sans Rounded Efja 7 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'Menco' by Kvant (names referenced only for comparison).
Keywords: kids branding, packaging, posters, headlines, stickers, playful, friendly, casual, youthful, cheerful, approachability, cheerfulness, playful display, friendly branding, rounded, soft, bubbly, chunky, informal.
A heavy, soft-edged sans with consistently rounded terminals and a smooth monoline feel. Counters are generous and mostly circular, and the overall drawing favors simple, geometric forms softened by blobby curves. Joins and corners are noticeably eased, giving letters a slightly inflated silhouette; diagonals (A, V, W, X, Y) remain sturdy and wide, while verticals keep an even, steady stroke. Spacing reads open and forgiving, with a lively, hand-drawn steadiness rather than strict mechanical precision.
Well suited for short, high-impact text such as headlines, posters, labels, and packaging where a friendly, playful tone is desired. It can also work for children’s products, casual cafés or snack brands, and expressive social graphics, especially at medium-to-large sizes where the rounded details and open counters read clearly.
The font conveys a warm, approachable tone with a distinctly playful, kid-friendly character. Its rounded forms and chunky weight feel cheerful and non-threatening, lending an informal voice that suits lighthearted messaging and friendly branding.
The design appears intended to deliver an approachable display sans that feels fun and welcoming, using rounded terminals, simplified structures, and a chunky presence to create immediate warmth and personality.
Uppercase shapes stay compact and rounded, while lowercase forms keep clear, simple structures that prioritize friendliness over sharp detail. Numerals are equally soft and bold, matching the overall inflated rhythm and maintaining strong legibility at display sizes.