Script Etmem 2 is a very bold, narrow, medium contrast, italic, short x-height font.
Keywords: headlines, logos, packaging, posters, menus, retro, playful, cozy, friendly, whimsical, impact, personality, nostalgia, warmth, display, rounded, swashy, bouncy, chunky, looped.
A heavy, slanted script with thick, rounded strokes and compact internal counters. Letterforms lean forward with a smooth, brush-like rhythm and occasional looped terminals and swash-like entry/exit strokes, especially in capitals. The texture is dense and inky, with soft corners and minimal sharp joins, creating a cohesive, continuous flow in words even when connections are subtle. Capitals are decorative and bulbous, while lowercase stays compact with short extenders and a tight, low-profile silhouette.
This font is well suited to short, expressive display settings such as headlines, brand marks, packaging callouts, and poster titles. It can work effectively for menu headings and promotional graphics where a bold, friendly script tone is desired, especially when set with ample size and breathing room.
The overall tone feels retro and upbeat, with a warm, handmade friendliness. Its bold, rounded forms and lively slant give it a casual confidence that reads as fun and slightly nostalgic rather than formal or restrained.
The design appears intended to deliver a strong script voice with a brush-signature feel, prioritizing impact and personality over delicate detail. Its decorative capitals and rounded, weighty construction aim to create immediate recognition and a vintage-leaning, approachable charm.
Digit shapes follow the same rounded, weighty construction and maintain strong presence at display sizes. The font’s dense forms and small counters suggest it benefits from generous spacing and avoids overly small settings where interior shapes may fill in visually.