Serif Normal Migow 7 is a bold, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, book titles, magazine covers, posters, literary, classic, dramatic, authoritative, impact, tradition, authority, expressiveness, editorial voice, bracketed, calligraphic, sculpted, crisp, high-waist.
This serif shows pronounced thick–thin modulation with crisp, sharply tapered joins and compact, bracketed serifs that read as traditional rather than slab-like. Curves are full and rounded while terminals often finish in pointed or wedge-like forms, giving the letters a sculpted, slightly calligraphic feel. Capitals are sturdy and broad-shouldered, with strong vertical stress; lowercase forms are relatively compact with sturdy bowls and clearly differentiated counters. Figures appear oldstyle-leaning in spirit, with rounded forms and noticeable contrast that matches the text color of the letters.
It performs best in display and large text where the contrast, sharp terminals, and bracketed serifs can be appreciated—such as headlines, magazine and editorial layouts, book and chapter titles, and promotional posters. It can also work for short pull quotes or section headers when a strong, classic voice is desired.
The overall tone is confident and editorial, blending a classic bookish voice with a touch of theatrical sharpness. Its high-contrast strokes and pointed finishing details make it feel formal and expressive, suitable for settings that want tradition with extra punch.
The design appears intended to deliver a traditional serif reading of authority and heritage while amplifying impact through strong contrast and sharpened finishing strokes. It aims for an editorial, print-forward presence that remains familiar in structure but more dramatic in detail.
In text, the face creates a dark, assertive color with lively rhythm from the contrast and tapered strokes. Distinctive details—such as the energetic diagonals on letters like K, V, W, and X and the pointed, slightly flared terminals—add personality while keeping a conventional serif framework.