Script Afmot 2 is a regular weight, narrow, low contrast, upright, short x-height font.
Keywords: branding, packaging, headlines, quotes, greeting cards, whimsical, friendly, vintage, playful, storybook, handcrafted feel, decorative caps, approachable tone, playful display, looped, rounded, bouncy, informal, quirky.
A lively monoline script with rounded terminals, generous loops, and a slightly bouncy baseline rhythm. Strokes are smooth and even, with soft curves and occasional entry/exit swashes that give letters a lightly calligraphic feel without sharp contrast. Uppercase forms are decorative and prominent, featuring curled arms and looped bowls, while lowercase shapes stay compact and readable with simple joins and frequent single-storey constructions. Numerals follow the same hand-drawn logic, with open, rounded forms and gentle curvature that keeps the set visually cohesive.
Best suited for short-to-medium display text such as branding wordmarks, product packaging, social graphics, posters, and pull quotes. It also works well for invitations and greeting cards where a friendly handwritten tone is desired, and can be used for brief passages when a decorative script texture is acceptable.
The overall tone is warm and personable, leaning whimsical and lightly nostalgic. Its curled details and buoyant rhythm suggest a handcrafted, storybook sensibility that feels inviting rather than formal.
The design appears intended to mimic neat, embellished handwriting—prioritizing charm, personality, and decorative capital forms while keeping strokes smooth and consistent for practical use in display settings.
Capitals draw significant attention and can read as display-first due to their flourished shapes and varied silhouettes. Spacing appears comfortable and the forms remain clear at text sizes, though the playful loops and curls become the dominant texture in longer settings.