Sans Normal Berud 10 is a regular weight, very narrow, low contrast, upright, normal x-height font.
Keywords: headlines, subheads, posters, editorial, packaging, condensed, clean, modern, utilitarian, space saving, clarity, neutrality, modern utility, tall, linear, open counters, tight spacing, economical.
This typeface is built around tall, condensed proportions with a steady, low-contrast stroke and largely monoline construction. Curves are smooth and ovalized, while terminals are clean and minimally treated, giving letters a crisp, pared-back finish. Counters stay relatively open for such a narrow design, and the overall rhythm is vertical and even, with compact sidebearings that encourage tight, efficient setting in lines of text.
It performs best in headlines, subheads, and short bursts of text where vertical emphasis and space efficiency are valuable. The compact width and steady texture also suit editorial layouts, packaging copy, and UI or signage scenarios that need a clean, narrow sans with clear letterforms.
The overall tone feels pragmatic and contemporary, with a slightly technical, no-nonsense personality. Its condensed stance reads economical and space-saving rather than decorative, making it feel more informational than expressive.
The design appears intended to provide a space-saving sans with a modern, neutral voice, balancing condensed proportions with legibility through open shapes and restrained detailing. Its consistent stroke behavior and minimal finishing suggest a focus on straightforward communication across display and supporting text roles.
Uppercase forms maintain a consistent height and a disciplined, upright posture; lowercase maintains a straightforward, single-storey construction where applicable and keeps details restrained. Numerals follow the same condensed logic, aligning well in texture with the letters and supporting compact data-heavy layouts.