Sans Normal Kubub 7 is a bold, wide, low contrast, italic, normal x-height font.
Keywords: headlines, posters, packaging, branding, signage, friendly, playful, casual, retro, punchy, approachability, energy, attention, informality, display impact, rounded, soft, bubbly, brisk, informal.
A heavy, right-slanted sans with broad proportions and generously rounded construction. Strokes are smooth and mostly monoline, with soft terminals and curved joins that create a cushioned silhouette. Counters are relatively open for the weight, and the overall rhythm is lively, with subtly varied widths and a compact, sturdy feel in both capitals and lowercase. Numerals follow the same rounded, forward-leaning stance, keeping a consistent, graphic color across lines of text.
This font is best for short, high-impact text such as headlines, posters, logos, packaging callouts, and storefront or event signage. It can also work for playful UI accents or social graphics where a warm, energetic voice is needed, while long-form reading will be more successful with generous spacing and larger sizes.
The letterforms read upbeat and approachable, with a sporty, comic-leaning energy. Its rounded shapes and pronounced slant give it a friendly momentum that feels conversational rather than formal, making it well suited to lighthearted, attention-grabbing typography.
The design appears intended to deliver a bold, friendly voice with strong motion and easy recognizability. By combining broad, rounded forms with a pronounced slant, it aims to stand out quickly and communicate an informal, upbeat personality.
The italic angle is strong enough to be a defining trait, and the bold massing creates clear word shapes at display sizes. The rounded terminals and broad forms emphasize softness over precision, giving the type a distinctly informal tone.