Sans Contrasted Hily 3 is a very bold, wide, high contrast, upright, normal x-height font.
Keywords: headlines, posters, logos, packaging, sports branding, industrial, retro, poster, athletic, mechanical, impact, branding, distinctiveness, signage, titling, stencil-like, blocky, compressed counters, notched, geometric.
A dense, heavy display sans with squared-off geometry and pronounced internal cut-ins that create a stencil-like, segmented feel. Curves are compact and tightly contained, with rounded bowls that are interrupted by vertical slits or pinched counters, while horizontals often read as thick slabs. The overall rhythm is compact and punchy, with short apertures, blunt terminals, and a consistent preference for flat-sided forms; diagonals (as in K, V, W, X) are broad and stable rather than sharp. Numerals follow the same closed, notched construction, keeping counters small and reinforcing a strong, poster-oriented texture in lines of text.
Best suited to large sizes where its notched details and compact counters stay legible and intentional—such as headlines, posters, event graphics, logotypes, and packaging fronts. It can also work for short bursts of copy (tags, labels, callouts) where a strong, industrial voice is desired, but it’s less ideal for long-form reading due to its dense texture and tight apertures.
The tone is bold and utilitarian, evoking vintage signage and industrial labeling with a sporty, headline-ready aggression. The repeated cut-ins add a mechanical, engineered character that feels both retro and contemporary in a display context.
The design appears intended to deliver maximum impact with a distinctive stencil-like motif, combining blocky sans structure with engineered cut-ins to create a memorable, high-ink display personality for branding and titling.
In text settings the dense letterforms and narrow apertures create a dark, continuous color, while the signature cut-ins provide distinctive word shapes. The design’s strong internal segmentation is especially noticeable in rounded letters (O, C, G, Q, e, o) and contributes to a branded, emblematic look.