Sans Normal Omkul 13 is a bold, wide, low contrast, upright, tall x-height font.
Keywords: headlines, branding, posters, signage, packaging, modern, friendly, confident, clean, utilitarian, impact, clarity, approachability, contemporary branding, readability, geometric, rounded, blocky, compact, high legibility.
A heavy, rounded sans with broad proportions, generous counters, and smooth, continuous curves paired with firm verticals. Stroke endings are clean and mostly straight, with minimal modulation, giving the letterforms a solid, even color. Uppercase forms read geometric and stable, while the lowercase maintains a large presence with simple, open shapes; terminals and joins stay uncluttered, emphasizing clarity. Numerals are robust and highly legible, with rounded bowls and straightforward construction suited to display sizes.
This font is well suited for headlines, branding marks, posters, and packaging where a bold, friendly presence is needed. Its open shapes and sturdy construction also work well for short UI labels or signage, especially at larger sizes where its rounded geometry and strong silhouettes read quickly.
The overall tone is modern and approachable, combining a friendly roundness with a strong, assertive weight. It feels straightforward and confident rather than decorative, projecting a contemporary, no-nonsense personality that still reads warm and accessible.
The design appears intended to deliver an accessible, contemporary sans voice with strong impact and dependable readability. Its rounded geometry and consistent stroke treatment suggest a focus on clarity and friendly branding, optimized for prominent, attention-getting typography.
Spacing and rhythm feel even and steady, creating a dense, headline-ready texture. The round letters (O/C/G/Q) lean toward circular geometry, while diagonals (V/W/X/Y) remain crisp and sturdy, reinforcing a clear, graphic silhouette.