Slab Normal Fisu 2 is a very bold, wide, medium contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, packaging, sportswear, retro, sporty, friendly, assertive, chunky, impact, emphasis, retro feel, approachability, motion, rounded, bracketed, soft corners, compact counters, heavy ink.
A heavy, right-leaning slab serif with broad proportions and rounded, strongly bracketed terminals. Strokes are thick and confident with moderate contrast and softened corners that keep the forms from feeling harsh. Counters are relatively tight, apertures tend to be narrow, and the overall rhythm is dense and punchy, giving letters a sturdy, block-like presence while maintaining smooth curves in bowls and shoulders. Numerals match the letterforms with similarly weighty, rounded slabs and compact interior spaces.
Best suited to display applications where impact is the priority: headlines, posters, social graphics, and brand marks that need a bold, lively voice. It can work for short subheads or callouts on packaging and labels, especially when set with a bit of extra spacing to preserve clarity. The italic slant and chunky serifs also make it a natural fit for energetic themes such as sports, entertainment, and retro-inspired design.
The tone feels bold and upbeat, with a retro sign-painting and varsity-adjacent energy. Its rounded slabs and italic slant add friendliness and motion, making it feel energetic rather than strictly industrial. Overall, it reads as confident and attention-seeking without becoming sharp or aggressive.
The design appears intended to deliver maximum presence with a warm, approachable slab-serif character. It aims to combine sturdy, poster-ready shapes with an italic forward-lean for motion and emphasis, balancing strong structure with softened detailing for a friendlier finish.
At text sizes the heavy weight and compact counters create a dark color, so it benefits from generous tracking and line spacing. The strong slabbing and rounded joins make it particularly effective in short bursts where the silhouette can do the work.