Serif Normal Ipmid 2 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: body text, editorial, book typography, newsprint, reports, traditional, authoritative, literary, formal, readability, text setting, editorial utility, classic tone, bracketed serifs, robust, high legibility, crisp, compact.
This typeface is a sturdy, conventional serif with bracketed serifs and fairly even, medium-contrast strokes. The letterforms show compact proportions and a strong vertical emphasis, with firm terminals and squared-off feet that keep the silhouettes stable. Rounds are slightly condensed and controlled, while joins and curves remain clean and unembellished. Numerals align with the same pragmatic construction, reading clearly with straightforward shapes and consistent weight distribution.
It suits body copy where consistent texture and dependable letterforms are important, such as books, long-form articles, and editorial layouts. The solid construction also works well for reports and institutional documents, where a classic serif tone and clear numerals are desirable.
The overall tone is traditional and self-assured, with a matter-of-fact voice that feels established and credible. It suggests an editorial, bookish character rather than a decorative or expressive one, leaning toward clarity and seriousness in longer reading contexts.
The design appears intended as a general-purpose text serif: sturdy, familiar, and optimized for steady reading with minimal stylistic distraction. Its restrained detailing and balanced contrast aim to deliver a confident typographic voice across continuous text and everyday headings.
In text, the rhythm is steady and dark enough to hold together at smaller sizes, while the capitals maintain a dignified presence without becoming overly ornate. The design avoids extreme calligraphic gestures, favoring crisp serifs and reliable, workmanlike details that support continuous reading.